What is a brand mission on Rawly?

A brand mission is a sponsored photo challenge. Your brand posts a brief and a prize pool. Creators submit real, unedited photos. The community votes. Winners receive Jeton (Rawly's creator currency). You receive authentic UGC and genuine community engagement.

Do users have to see brand missions?

No. Brand missions appear in the Challenges feed. Users choose whether to participate. No user is shown a brand mission as a forced ad. Participation is entirely voluntary — which is why engagement rates are high.

What percentage of the budget goes to creators?

50% goes to the winning creator(s), 30% goes to community voters (distributed by voting accuracy), and 20% goes to Rawly (15% platform fee + 5% treasury). Your brand gets authentic content for 80% of what you spend going directly to the community.

What is the minimum budget for a brand mission?

The minimum is 500 Jeton, which equals €50 at the current rate. There is no minimum contract term — each mission is a standalone campaign.

How does a brand mission work on Rawly?

A brand posts a photo challenge with a brief and a Token-funded prize pool. Creators submit live, unedited photos taken in the Rawly camera. The community votes on submissions; winners receive 50% of the prize pool in Jeton. Voters share 30%. The brand receives a library of authentic, real-world user photos — not stock or staged content.

What does it cost to run a brand mission on Rawly?

Brand missions are funded by Token packages. Token is Rawly's purchase currency at €0.10 per Token. The minimum mission budget and submission count vary by campaign. 20% of the prize pool goes to the platform; 50% goes to creators; 30% goes to voters. There are no additional placement or impression fees.

Why is Rawly content more authentic than influencer campaigns?

Every Rawly photo is captured live in the app at the moment of posting — gallery uploads, filters, and editing tools are blocked at the system level. On supported devices, front and rear cameras fire simultaneously, creating a cryptographic authenticity proof. Brands receive real-world user photos that cannot be AI-generated, stock-sourced, or heavily edited.

Can brands target a specific location for their mission?

Yes. Brand missions support location-based targeting — you can require submissions from within a specific radius of a city or venue. Participants must be physically present in that area when they capture their photo. This makes Rawly missions useful for event activations, local product launches, and location-specific campaigns.

What rights does a brand get to mission submissions?

Usage rights for brand mission submissions are governed by Rawly's Terms of Service and the specific brand mission agreement. Brands should consult the terms at rawly.app/terms or contact hello@rawly.app to discuss licensing arrangements for commercial use of submitted photos.

Real UGC Photo Challenges — Rawly for Brands

Not an ad. A challenge.

Traditional advertising forces your message on an unwilling audience. Brand missions let an interested audience come to you.

Traditional social ads

✕Shown to users who didn't ask for it

✕100% of budget goes to the platform

✕Filtered, edited, polished UGC (if any)

✕Engagement metrics are gamed

✕Ad blockers and banner blindness

✕Users feel targeted, not included

Rawly brand mission

✓Opt-in only. Users who don't want to participate never see it as a forced ad.

✓80% of budget goes to creators and voters. 20% to Rawly.

✓Camera-only, unedited UGC. No filters. No gallery uploads. Every photo was shot live.

✓Community vote = genuine signal. People vote because voters earn — not because of bots or algorithms.

✓No ad blockers. It lives in the Challenges feed.

✓Users earn from your budget. They remember you.

Where your budget goes

Published rates. No hidden fees. Every euro tracked on-chain.

Brand mission — budget distribution

50%

Winning creator(s)

30%

Voters (accuracy-weighted)

20%

Rawly (15% platform + 5% treasury)

Example: 1,000 Jeton mission
→ Winning creator receives 500 Jeton
→ 300 Jeton distributed to voters who chose correctly
→ 200 Jeton to Rawly
→ You receive: the winning photo + all submissions + community vote data

How a brand mission works

Step 01

Write your brief

Title, description, and any location constraint. "Show us your morning coffee ritual" or "Photograph our product in the wild." Specific briefs attract better submissions.

Step 02

Fund the prize pool

Set a budget in Jeton (minimum 500 Jeton = €50). Up to 10 winners. The full prize breakdown is shown to participants before they submit.

Step 03

Creators compete

Participants shoot live with the in-app camera — no gallery uploads, no filters, no AI generation. Every submission is a real photo, taken specifically for your brief.

Step 04

Community votes

After submissions close, the community votes on winners. Voters have skin in the game — they earn Jeton for accurate votes. This creates a genuine quality signal.

What your brand receives

Beyond the winner — you get a full creative brief response from a motivated community.

📷

Authentic, Real UGC

Every submission was shot live. No stock photos, no AI images, no edited gallery uploads. Real people, real moments, your brief.

🗳

Community vote data

See exactly which photos the community found most compelling. This is genuine preference signal — voters had financial incentive to pick correctly, not just click randomly.

🔓

Usage rights on winning submissions

Winning creators grant usage rights to the brand as part of the mission terms. You can use the winning content in your own marketing materials.

📍

Location targeting

Limit your mission to a geographic radius. A café chain can run a mission visible only within 2km of their locations. Photographers must be physically present to submit.

🤝

Positive brand association

Participants actively choose to engage with your brief. They earn from your budget. That's a fundamentally different relationship than an ad they tried to skip.

📊

Transparent metrics

Submission count, vote count, participation rate — all visible. No black-box delivery reports. You see exactly what happened with your budget.

Mission budget tiers

No contracts. No minimum spend. Each mission is standalone.

Starter

€50

500 Jeton prize pool

✓ 1 winner
✓ Open to all creators
✓ 24h submission window
✓ 24h voting phase
✓ Brand name + logo on card

Standard

€200–500

2,000–5,000 Jeton

✓ Up to 5 winners
✓ Location targeting option
✓ Extended windows
✓ Higher submission volume
✓ Priority listing in feed

Campaign

€500+

5,000+ Jeton

✓ Up to 10 winners
✓ Custom mission structure
✓ Dedicated support
✓ Multi-location targeting
✓ Usage rights on all submissions

All prices in EUR. Jeton distributed at published rates — no hidden fees. How Jeton works →

Questions

No. Brand missions appear in the Challenges feed — the same place all photo missions live. A user scrolls past a challenge card the same way they scroll past any other. They choose to open it, read the brief, and decide whether to participate. No user is interrupted by a brand mission mid-feed. Participation is always voluntary.

Yes. Your brief can specify that submissions must feature your product, your location, or any other requirement you define. Creators who choose to participate read the brief before submitting. The camera-only constraint means every photo was taken specifically for your brief — not pulled from a library.

Votes come from the Rawly community. Voters have a financial incentive to vote correctly — they earn Jeton proportional to their voting accuracy across missions. This creates a real-money incentive to evaluate submissions carefully, not to vote randomly or stuff ballots. Bot voting is structurally unprofitable.

Winning creators grant brand usage rights as part of participating in a brand mission. This is disclosed to creators before they submit. Usage rights cover brand marketing materials (social, website, advertising). Creators retain copyright and credit.

Three differences. First, Rawly submissions are real and unedited — no edited or pre-existing photos, no AI generation. Second, the community vote is incentivised — voters earn, so results are a genuine quality signal, not a popularity contest. Third, 80% of your budget goes to the community (creators and voters), not to the platform — which creates a fundamentally different relationship between your brand and the people who participated.

Run your first brand mission.

Rawly is in invite-only beta. Brand missions are available now for early partners. Reach out and we'll set up your first challenge within 48 hours.

Contact us — hello@rawly.app

Every interaction is intentional. Every photo is real.