Press Kit

Media resources for Rawly.

Everything you need to write about us — boilerplate, key facts, logo assets, and brand guidelines. Questions? Write to hello@rawly.app.

About Rawly — for press use.

Rawly is the authentic social platform where real moments earn real rewards. Built on three principles — verified authenticity, privacy by design, and aligned incentives — Rawly enforces unfiltered, live-captured photography at the system level through in-app camera enforcement and dual-lens content verification.

The platform features location-based photo challenges with real rewards, end-to-end encrypted messaging (Signal protocol), a merit-based swipe feed with no algorithm manipulation, and a six-tier community rank system that gives long-term contributors weighted votes and governance roles. Rawly is free to use. Rewards are earned through platform activity or purchased to fund challenges and features.

Rawly OÜ is incorporated in Tallinn, Estonia (registry code 17484887) and operates under EU law and GDPR. All servers are located in the European Union. The platform is currently in closed beta, with iOS and Android apps coming soon. For press inquiries: hello@rawly.app

Key Facts

Quick reference.

Company nameRawly OÜ
Registry code17484887 (Estonian Business Registry)
HeadquartersTallinn, Estonia, European Union
Data jurisdictionEU (GDPR). All servers in Europe.
Platform statusClosed beta — iOS & Android
Business modelFree platform + in-app reward currency (earned or purchased)
Core differentiatorsIn-app camera enforcement, dual-lens content verification, reward economy, community rank governance, E2EE messaging (Signal protocol)
Target audience18–35, authenticity-conscious social media users, primarily European
General contacthello@rawly.app
Contacthello@rawly.app
Supportsupport@rawly.app
Websitehttps://www.rawly.app

Brand assets for press use.

Use these assets for editorial coverage. Do not alter colors, proportions, or add effects. For usage questions, write to hello@rawly.app.

Rawly logo dark
Logo — Dark
For dark backgrounds
Download PNG
Rawly wordmark
Wordmark — SVG
Vector, scalable
Download SVG
Rawly favicon
Logo — Light
For light backgrounds
Download PNG
Usage Guidelines

How to use our brand.

Do
  • Use "Rawly" as a proper noun with a capital R
  • Use the provided logo files without modification
  • Describe us as "the authentic social platform" or "authentic social media app"
  • Reference Rawly OÜ as the legal entity in formal contexts
  • Credit screenshots as "Rawly app screenshot"
Don't
  • Alter, rotate, recolor, or add effects to the logo
  • Use "rawly" in lowercase as a generic term
  • Claim we are a "BeReal clone" or derivative product — our architecture is fundamentally different
  • Use screenshots from our private beta without permission
  • Imply any partnership or endorsement without written confirmation