Press kit

Media resources
for Rawly.

Everything you need to write about us, boilerplate, key facts, logo assets, brand guidelines. Questions? hello@rawly.app

Boilerplate

About Rawly, for press use.

Rawly is the authentic social platform where real moments earn real rewards. Built on three principles, verified authenticity, privacy by design, and aligned incentives, Rawly enforces unfiltered, live-captured photography at the system level through in-app camera enforcement and dual-lens content verification.

The platform features location-based photo challenges with real rewards, end-to-end encrypted messaging (X25519 + AES-256-GCM), a merit-based swipe feed with no algorithm manipulation, and a six-tier community rank system that gives long-term contributors weighted votes and governance roles. Rawly is free to use. Rewards are earned through platform activity or purchased to fund challenges and features.

Rawly OÜ is incorporated in Tallinn, Estonia (registry code 17484887) and operates under EU law and GDPR. All servers are located in the European Union. The platform is currently in closed beta, with iOS and Android apps coming soon. For press inquiries: hello@rawly.app

Key facts

Quick reference.

Company nameRawly OÜ
Registry code17484887 (Estonian Business Registry)
HeadquartersTallinn, Estonia, European Union
Data jurisdictionEU (GDPR). All servers in Europe.
Platform statusClosed beta, iOS & Android
Business modelFree platform + in-app reward currency (earned or purchased)
DifferentiatorsIn-app camera enforcement, dual-lens proof, reward economy, community rank governance, E2EE messaging (X25519 + AES-256-GCM)
Target audience18–35, authenticity-conscious social media users, primarily European
Contacthello@rawly.app
Supportsupport@rawly.app
Websitehttps://www.rawly.app
Logo assets

Brand assets for press use.

Use these for editorial coverage. Do not alter colors, proportions, or add effects. Usage questions: hello@rawly.app.

Rawly logo
Logo, dark
PNG · for dark bg
PNG
Rawly wordmark
Wordmark, dark
SVG · vector
SVG
Rawly wordmark light
Wordmark, light
SVG · vector
SVG
Usage guidelines

How to use our brand.

Do
  • Use "Rawly" as a proper noun with a capital R
  • Use the provided logo files without modification
  • Describe us as "the authentic social platform where real photos earn real money"
  • Reference Rawly OÜ as the legal entity in formal contexts
  • Credit screenshots as "Rawly app screenshot"
Don't
  • Alter, rotate, recolor, or add effects to the logo
  • Use "rawly" in lowercase as a generic term
  • Claim we are a BeReal clone or derivative, the architecture is fundamentally different
  • Use screenshots from our private beta without permission
  • Imply any partnership or endorsement without written confirmation
Press contact

For interviews & embargoed access.

We respond to press inquiries within 48 business hours. Founder & team interviews available on request.

✉ hello@rawly.app

Embargoed access: we can provide preview access to embargoed features for credentialed journalists. Mention "embargo" in your subject line.