Rawly Brand Missions Explained: How Brands Pay Creators

Quick answer: Brand missions on Rawly are photo challenges funded by companies. A brand writes the brief and sets a Token budget. That budget becomes the Jeton prize pool. Creators submit photos taken directly in the app — no gallery, no filters. The community votes for 24 hours. Winners earn 50% of the pool in Jeton. Voters who picked the winner share 30%. The brand gets authentic visual content from real people.

What is a brand mission?

A brand mission is a sponsored photo challenge. A company posts a brief — a specific prompt describing the photo they want — and funds it with Tokens. That Token budget converts directly into the Jeton prize pool that creators compete for.

The brief is specific. Not "post a photo of our product." More like: "Show us your morning coffee ritual" or "Capture our product in your daily commute." Brands know what content they want. The brief reflects that.

Every submission must be taken live in the Rawly app. No gallery uploads. No filters. No pre-edited content. The in-app camera is the only camera. This is enforced at the system level — not by policy, but by architecture.

That constraint is the point. Brands running missions on Rawly are specifically opting into authentic, unedited content from real people in real moments. It is not a workaround. It is the product.

How brand missions work, step by step

The process is the same for every brand mission.

1. A brand creates the challenge with a written brief and a Token budget.
2. The mission opens. Creators see the brief and have a defined submission window to participate.
3. A creator opens the in-app camera, takes a photo matching the brief, and submits it.
4. When the submission window closes, the voting window opens for 24 hours.
5. Community members vote. Votes are weighted by Cursus Honorum rank — experienced voters carry more weight.
6. The top submission wins. The winning creator receives 50% of the Jeton pool.
7. Voters who correctly identified the winning submission share 30%, distributed by rank weight.
8. The platform keeps 20% (15% operational burn, 5% treasury).

No agency. No approval chain. No production timeline. The entire cycle — brief to payout — runs inside the app.

The payout structure

Brand missions have a distinct payout split designed to incentivize community engagement.

Brand missions allocate a larger share to voters — 30% versus 10% in standard challenges. This is deliberate. More Jeton going to voters means more people are financially motivated to vote. More votes means a larger, more representative community judgment. That produces a more credible and legitimate contest result. For brands, that legitimacy matters: the winning photo was chosen by the community, not by an algorithm or an internal marketing team.

Each Jeton is worth €0.06 at withdrawal. The minimum withdrawal is 500 Jeton — approximately €28.50 after the flat €1.50 fee. There is no percentage commission. Only the flat fee. For a full breakdown of how Jeton accumulates and withdraws, see the Jeton explained page.

Why brand missions are valuable for creators

The creator share in brand missions is 50%. In standard challenges it is 75%. At first, that looks like a worse deal for creators. It is not.

Brands fund larger budgets. A community-funded standard challenge might pool a few hundred Jeton. A brand mission can pool thousands. Fifty percent of a large brand pool regularly exceeds seventy-five percent of a community pool in absolute Jeton terms.

The voter share also matters to creators, not just to voters. Thirty percent of the pool going to voters attracts more participation. More voters means more community eyes on every submission. More votes produces a more credible result — one that reflects genuine community preference rather than who happened to log on during a thin voting window. Creators win more fairly in a high-participation vote.

There is one more difference worth noting: no follower gate. A day-one account competes on identical terms with a year-one account. Submissions stand alone. The photo wins or loses based on whether it answers the brief — not on how many followers the creator had before the challenge opened.

For a full view of how earnings stack across all challenge types and creator levels, see the creator overview.

Why brand missions work for brands

Brands have two options for getting visual content from creators: commission it, or run a mission for it.

Commissioning means paying a fee, agreeing on a brief, waiting for drafts, providing feedback, and approving a final version. The content is polished and controlled. It also looks like an ad.

Running a brand mission on Rawly means funding a prize pool and writing a brief. No production pipeline. No approval rounds. The community does the curation. The winning photo was selected by real people who saw every submission — not by an internal team who approved the one option they commissioned.

The authentication layer is real. Every submission is taken in-app with the device camera at the moment of submission. No gallery uploads means no stock-style pre-edited photos. No filters means the visual style is consistent — natural, unretouched, real. This is not a policy restriction that creators work around. The system enforces it. Brands get what the brief promises.

The result is a library of genuine visual content from real people in real contexts. Content that looks like it was taken by a regular person using the product in daily life — because it was. That is harder to fake and more trusted by audiences than polished studio content.

Full information for brands considering missions is available on the brands page.

How brand missions compare to influencer marketing

Influencer marketing and brand missions are not the same category of spend.

Influencer marketing pays one person with an existing audience to produce and post pre-approved content. The reach comes from the influencer's follower count. The content is often scripted or closely briefed. The brand pays for one post. If that post underperforms or the influencer's audience is not genuinely engaged, the spend produces little return.

Brand missions distribute a Jeton pool across many creators. The brand pays for participation and community curation — not for a single creator's follower count. The content emerges from real people who chose to engage with the brief because the prize structure motivated them. No scripting. No single point of failure.

The economics are also different. Influencer fees are paid upfront regardless of content performance. Brand mission Token budgets are consumed by the challenge itself — they become the prize pool distributed to creators and voters. The brand spends to produce, not to rent an audience.

How voters earn from brand missions

Voting in brand missions is not a passive activity. Thirty percent of the prize pool is distributed to voters who correctly identified the winning submission — weighted by Cursus Honorum rank.

Rawly's rank system assigns vote weight based on participation history and community standing. A Praetor (Judge) carries twice the vote weight of a Plebs (Citizen). A Consul (Leader) carries three times. A Censor (Guardian) carries four times. That weight affects both how submissions are scored and how the voter pool payout is divided.

A high-rank voter who consistently identifies winning submissions earns Jeton from every brand mission they vote in — without submitting a photo. For users who have built rank over time, brand missions are a consistent income stream from curation alone.

This design creates a virtuous cycle. Voters are financially motivated to vote carefully and accurately. Careful voting produces better curation. Better curation produces results that brands can trust. Brands fund larger missions. Larger missions attract more creators and more voters.

Frequently asked questions

What is a brand mission on Rawly?

A brand mission is a photo challenge funded by a company. The brand writes the brief and sets a Token budget. That budget becomes the Jeton prize pool. Creators submit photos taken in-app (no gallery, no filters). The community votes. Winners earn 50% of the pool. Correct voters earn 30%. The platform keeps 20%.

How much do creators earn from Rawly brand missions?

Winning creators receive 50% of the brand mission Jeton pool. Each Jeton is worth €0.06 at withdrawal. The minimum withdrawal is 500 Jeton, netting approximately €28.50 after the flat €1.50 fee. Because brand pools tend to be larger than community-funded standard challenges, 50% of a brand pool can exceed 75% of a standard challenge pool in absolute Jeton terms.

How do voters earn from brand missions?

Voters who correctly identified the winning submission share 30% of the brand mission Jeton pool. The distribution is weighted by Cursus Honorum rank. A higher-rank voter earns a proportionally larger share. Voting in brand missions is a standalone income stream — no photo submission required.

What makes Rawly brand missions different from sponsored posts?

Sponsored posts pay one person to produce pre-approved content once. Brand missions distribute a Jeton pool across many authentic creators. Every photo must be taken live in-app — no gallery, no filters, no retouching. Community voting selects the winner. Brands get a library of genuine content from real people in real contexts, not a single ad-style asset.

Can any brand create a mission on Rawly?

Brand missions require a Token budget, which funds the Jeton prize pool. During the invite-only beta, brand missions are available to companies that apply through the for-brands page. Brands set the brief, the budget, and the submission window.

To understand how Rawly challenges work in full — strategy for submissions, how to win, what voters look for — see How to Win Photo Challenges on Rawly.